After our success with the D.O.T.S. logo redesign, my colleague and I got another client: a local home inspector who was looking for a logo to be designed for his newly-formed business, Blue Line.
My colleague and I worked closely with the client to develop a logo that met his needs — a process that involved more than a couple of rounds of communication & brainstorming. While we provided the client with a questionnaire to help us determine the tone the client was interested in, we quickly realized that he wasn’t very clear on what he wanted himself.
While initially he indicated wanting a more graphic & dynamic logo, we collectively discovered that he was actually interested in something a bit simpler. Ultimately, we ended up with a very clean concept that, while a bit literal, still manages to have some fun with negative space in a way that distinguishes the logo.
The client proudly showing off his branded apparel.
Early proposed logo options (round 1 on the left & round 2 on the right).