In the spring of 2022, Dallas Occupational Therapy Services for Kids reached out to my colleague about a potential rebrand. Their original logo had been designed by an employee’s family member, and in addition to making unfortunate heavy use of Papyrus, it failed to represent the duality the company wanted to communicate: their quality of service in therapy as well as a playfulness that communicated their work with children.
My colleague and I explored several possibilities for D.O.T.S.’ new visual brand, and presented multiple rounds of options to the client (bottom-right). In the end, once the client selected a look that they loved, we were also able to present them with some recommendations for the utilization of the logo as well as an expansion beyond the logo for visuals that would complement the brand in areas including apparel and the interior design of their offices.
Signage mockups provided as part of final logo proposal.
Letterhead system mockups provided as part of final logo proposal.
Alternate logo designs provided to clients for various use cases.
Initial brainstorming, exploring different ideas related to literal dots as well as children’s therapy.
First round of proposed logo options, including a design inspired by children’s playground equipment (top) and a design inspired by children’s writing paper (center).