Dallas, TX | Senior Designer & Creative Lead
Bringing clarity and creative direction to complex brands and experiences.
Joe is a multidisciplinary designer and creative leader who believes the best design starts with asking the right questions. His work spans brand, product, and visual communication, with a focus on making complex ideas easier to understand and experiences more thoughtful and useful.
Over the course of his career, he’s built everything from digital products and brand identities to creative systems that help teams do better work.
Selected Work
Work across brand, product, and creative direction.
Good design doesn’t happen by accident. It comes from understanding people, asking the right questions, and making intentional choices about what belongs and what doesn’t.
Current Role
Designing across product, brand, and business.
Senior Brand & Design Manager
LeadsOnline Plano, Texas
LeadsOnline makes investigative software and hardware used by law enforcement agencies globally. My work at LeadsOnline sits at the intersection of product, brand, and marketing. I’ve designed interfaces for complex investigative software, helped shape how our brands show up for both customers and employees, and built systems that make it easier for teams across the company to create clear, consistent work.
Before entering my current role, I spent over a decade leading the Art & Design program at Jesuit College Preparatory School in Dallas, directing publication teams, mentoring young designers, and learning how to help others to grow creatively and do their best work.
Brand & Creative Direction
I help shape how our brands look, sound, and show up across product, marketing, and internal experiences, then build the systems that keep them consistent.
Product & Experience Design
I turn complex information and workflows into interfaces that feel clear, intuitive, and built around the people using them.
Creative Systems & Enablement
I build tools, templates, and workflows that help other people create better work while protecting the quality and consistency of the brand.