Dallas, TX | Senior Designer & Creative Lead
Building systems that scale creative quality.
Strategic creative systems leader with 10+ years of experience building brand systems, design infrastructure, and user experiences for complex global products. Expert at translating technical complexity into clear, scalable visual communication across product, marketing, and executive storytelling. Leverages AI to streamline workflows, enforce brand consistency, and expand creative capacity across organizations.
creative practice
built & deployed
through automation
creative teams
Selected Work
Brand systems, product design, and creative infrastructure.
“The value of AI isn’t in what it generates, but in how it’s guided. Meaningful, human-centered design still requires a creative who can shape intent, evaluate output, and turn possibility into something purposeful.”
Joe Howard, on the rapidly-changing world of Design & Creativity
Current Role
Senior Product Designer & Creative Systems Lead
LeadsOnline Plano, Texas
LeadsOnline makes investigative software and hardware used by law enforcement agencies globally. My work spans product UI design, brand systems, marketing, and (most recently) developing internal tools that enable everyone across the company (designers and non-designers alike) to produce brand-consistent work at scale.
Before entering my current role, I spent over a decade leading the Art & Design program at Jesuit College Preparatory School in Dallas, building creative infrastructure, running publication teams, and figuring out how to give both students and peers the autonomy to do their best work.
Brand &
Systems
Developed a Brand Center adopted across product, marketing, and sales with a design system that has reduced duplicate effort and improved cross-team consistency.
AI-Assisted
Workflows
Building custom Claude-powered tools has enabled non-designers throughout the company to generate brand-compliant materials, saving the company more than 600 man-hours annually.
Product
UX/UI
Empathy-driven interface design focused on simplifying complex data workflows for mission-critical tasks for multiple investigative platforms used by law enforcement agencies.