[PLACEHOLDER: Hero image — Blue Line magazine cover and interior spreads]

Publication & Institutional Brand

Blue Line — Alumni Magazine
& Institutional Brand

Client / Employer

Jesuit College Preparatory School, Dallas TX

Years

2011–2014

My Role

Art Director & Designer — publication design, brand development

Deliverables

Magazine design system, covers, editorial spreads, brand standards

"[PLACEHOLDER: Pull quote — what this publication meant to the institution]"

The Problem

[PLACEHOLDER: The Problem — what was the state of the publication before, and what did it need to become?]

The Approach

[PLACEHOLDER: The Approach — how did you develop a design system for an ongoing publication? How did editorial and visual voice develop together?]

Key Decisions

[PLACEHOLDER: Key Decisions — typography, grid, cover approach, how this work solidified Jesuit's institutional brand]

Selected Work

[PLACEHOLDER: Magazine covers and editorial spreads]

Outcomes

[—]

[PLACEHOLDER: Issues published or years of continuous design]

[—]

[PLACEHOLDER: Circulation or audience reach]

[—]

[PLACEHOLDER: Impact on institutional brand]

Reflection

[PLACEHOLDER: Reflection]

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Seven Years of Creative Direction — Jesuit Prep

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Cardinal Stritch — Institutional Rebrand